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Regardless of the meaning behind it be it humorous or political, creative designs are always needed for shirts which have graphic designs on them. The demand is growing for more and more designs: many apparel companies will turn to individual artists for creative work. By having competitions among the artists, they may choose who has the best work amongst a large group of various graphics and designs. While it sounds like a tough competition, artists take great advantage of this chance to win and have their works seen by all.
Once a winner is selected, they usually are given a cash prize and their design will be used to make a graphic tee shirt line for the apparel company. While the cash is a great incentive for all of the artists to win the competition, having their work credited and put on a piece of clothing is of great importance. As more of the apparel begins to sell, the design will be seen more and more by the public helping the designer gain more recognition for their creativity.
While they may not always win the first prize, many other companies will watch these contests and those who create the designs may still have a chance to have their work seen. It is a great way to be exposed to the world and the competitions are becoming more and more popular as more and more people buy casual tee shirts looking for a new creative look. It is a potential gateway to greater success for artists throughout the creative world.
write by Kou Yang