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We’ve been discussing this a lot in my private groups about the different splash pages of the Empower Network system. There’s a lot of discussion about making custom branded ones or even the Simple2Advertise pages which are all totally cool and all that.
But when you’re a newbie of course, you may not either have access or be able to afford certain tools and you’ll have to make do with the default Empower Network splash pages which still work very well.
I use different pages for different types of blog posts and ads as well as different types of target markets.
Let’s break down each of the Empower Network capture pages and their effectiveness over which.
Almost A Secret – This is probably the all-rounder capture page that’s pretty much universally used almost everywhere including your default blog. The banners all over the Empower Network blog lead to this squeeze page. The Almost A Secret page can be targeted to a general audience since the copy on the squeeze page seems to be very generic. I tend not to use this page too much as I want to track my leads better so I know that anyone that opts-in through this capture page usually comes through the blog banners.
Weird Marketing Tricks – This one works well with a marketing-type audience. I prefer to use this at a target audience that preferably are already in business and need to know how to market it better. Makes a lot of sense that most people in business would resonate with the copy a lot better. I use the Weird Marketing Tricks capture page when I’m targeting other marketers and business owners in general.
They Love To Buy – I use this along with the Weird Marketing Tricks for similar reasons. I also target business or marketing type audiences with this one. I mean consider the copy – isn’t that what business owners need? People who LOVE TO BUY? I don’t really use this capture page on people who have no business yet and just want to start making money online since before Empower Network, they don’t have anything to sell yet, which is why I would use the Almost A Secret or another capture page.
Recruiting Trick – This capture page is what I use towards the network marketing or MLM industry. The copy on this just seems to suit that. The first words on the Recruiting Trick capture page says “If you’re a network marketer… ” so you immediately can relate to this if you actually ARE a network marketer. And network marketers need to recruit people, right? Not a capture page suitable for audiences that are against network marketing or don’t care about recruiting. This is tailored for the MLM distributors easily.
Selling Trick – The Selling Trick capture page is a little more flexible. I prefer to gear this towards people in general sales industries (even more so direct sales). A little more flexible than Recruiting Trick, I’ve used this towards real estate audiences, direct sales, direct marketing and even home-business type audiences. Always keep in mind the copy to be congruent with who you’re targeting.
True Story – This capture page is what I use to replace the Almost A Secret page and I mostly aim this one to those who are seeking a home business opportunity. I don’t aim it so much towards business owners. This is aimed at mostly the people who don’t usually have a business yet and just want to start something online. The True Story capture pages really shine since you have a picture of the Daves working on their computers looking like normal people which resonates with a lot of people in that same stage. Probably not the best capture page for corporates and business owners though.
Ready To Release – This is easily one of my favorites and just tears the lid off a lot of other capture pages in the industry. The Ready To Release is just one in-your-face, just ridiculously hardcore and powerful capture page. I don’t know if they did this on purpose, but the background loads a little slower when all you see is the text “Ready to release your inner badass?” when suddenly the background loads and you see the crowd of Empower Network checks with a lot of the top leaders holding them up which can take you completely by surprise. I use this capture page for my leader reviews, system reviews as well as other affiliate marketers who are getting wussy commissions. The thing you need to keep in mind though, is that EMPOWER NETWORK is shoved straight into the lead’s face so conversions may be affected toward people who already heard about Empower Network. Use this one wisely.
Free Video Reveals – I gear this one towards affiliate marketers mainly because a lot of them especially those Clickbank, Amazon, CPA or even the AdSense folks usually do get wussy commissions. The big header saying “Tired of WUSSY commissions?” really nails it in the head. It can also be used with network marketers too since a lot of them also get wussy commissions and the tagline at the bottom says ‘all without picking up the phone” which is like a stab at the MLM religion where everybody preaches to be on the phone.
Lawrence – I admit, I haven’t used this capture page much. It seems to be very well-rounded although I’ll probably use this in the same manner as the True Story capture pages and target a similar audience. Based on the copy, I can probably aim the Lawrence page to those type of people who are in corporate jobs. But again, more testing will be done with this in the near future.
Again, always make sure that the audience you’re targeting is congruent with the copy on the Empower Network squeeze pages. Remember again, marketing is all about testing. You may get different conversions depending on what kind of audience you’re aiming at with whichever capture page you use on them.
If you’ve got the resources, it’s also good to create your own squeeze pages and customize some yourself as well once you’re ready and capable. I personally like to use the Empower Network ones because they still convert well and I want to show the rest of my team that they don’t need to waste their time customizing and branding when they’re new.
There’s also the S2A capture pages which are also bringing in high conversions and give you access to a lot of tools. Again, this is not mandatory though as you can always use the Empower Network default ones that still convert very high and I just taught you in this blog post which ones to use.
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write by davis