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More people are now turning to the internet to create their custom t-shirt businesses. People are starting to realize what they marketed and sold in brick and mortar businesses, can be done via the internet as well.
In addition to that, having a custom t-shirt business on the internet is more cost-effective and easier to do. However, you still have to do your homework when it comes to setting up one, even if it is online.
You still have to include planning and market research for your custom t-shirts. It does not matter if it’s a short plan or a lengthy plan. Having a plan is better that not having one at all. You need to know which direction you will be taking your business.
With your internet custom t-shirt business, you must determine how much you will charge for your custom made t-shirts. You’ll have to do some comparison pricing on other custom t-shirt websites to see how theirs are priced. That doesn’t mean you have to price yours the same.
There are other things you have to consider, such as, are you in the same market as they are with your custom t-shirts? They might be doing something different. There may be strong demand and people are willing to pay those prices.
It may be custom made t-shirts that are unique and can’t be found anywhere else but that online custom t-shirt retailer. Unique clothing also attracts a strong demand from customers.
Conduct surveys and look through trade publications to see what the market wants right now. It may not be the right time for the custom t-shirt that you want to sell. Just because you have an idea it doesn’t always mean it’s going to fly.
As you refine your business plan, you must continue to do some research on your competitors. Who are they? What kind of designs to they have? What can I do to make my custom t-shirts stand out? What kind of marketing strategies are they using?
Those are the questions you should try to answer for yourself. Using the internet, use the search engines to do your research on different custom t-shirt websites. You may want to do family reunion t-shirts.
Then you would type in family reunion t-shirts and see what the results are. How many other websites do you see that are into this line of custom t-shirts, a few hundred, a few thousand? Find out what kind of internet traffic they’re getting.
After looking at the results, you feel that you have a shot, then you’ll have to find some way to make your custom t-shirt business unique. The key word here is unique. If you don’t try to do something on a different style than your competitors, you’ll probably lose out and lose your business too.
You will also determine how much inventory you will start off with. You don’t need to have an overload that will just sit in your bedroom somewhere. Start off with a certain amount, see how sales go and take it from there. If you’re having brisk sales, then you can probably add an extra batch to your order of t-shirts.
One important thing to remember: just because your sales are good, does not give you the license to spend everything. Some of that money will have to be reinvested in purchasing more t-shirts and other accessories needed for the business. So, you may want to wait a while before you purchase your first real designer bag or coat.
write by Rachel Sosa